Search engine optimization is an under-utilized tool that can reap serious rewards. If you have never heard of search engine optimization, know that it uses the key to many search engine algorithms to maximize the results returned for queries similar to your website's topics. If you'd like to see how search engine optimization can work for you and your website, read on for the newest tips and tricks to direct traffic your way!
If your business is not the type that requires you to refresh the content of your website regularly, you need to have a blog in the website to make sure you are producing fresh content. Search engines will place your site higher on search results pages when you regularly generate new content.
One piece of advice that we hear in the SEO world is to include keywords into your comment tags. Instead, focus on the content that is within your site.
Be descriptive with all your links, be they video, banner, text, or graphics. No one will be interested in clicking a link that simply says "Click me." They want to know what they are getting themselves into! Using your keywords in the description can also bump you up on the search engine lists, so it is a win-win!
Make sure you're using analytics on your website. Analytics allow you to measure the traffic to your site. It'll tell you where people are located, the browser they're using, how long they spend on the site, what they visit, and how they found the site. You can use this information to figure out what's drawing people to your website and allow you to use that to increase your traffic.
If you have a Twitter account, make sure that you occasionally tweet about other products or brands, to increase your loyalty to other companies. In turn, you should receive positive feedback and potentially free advertisement as repayment for the service that you provided. This can lead to extra profit, especially if you promote large organizations.
Avoid guilt by association and check the pagerank of your outbound links on a regular basis. Just like a neighborhood can go bad, so can a website. Pagerank will tell you if the site is still considered good. If it's changed get that link off your page asap.
Create a link wheel to increase your SEO. A link wheel involves writing 10 articles about the keywords you want to associate with your links. In each article, place a link to your website and a link to one of the other articles. You then submit each of those articles to a different article directory. In this way, every article and every article directory links directly to your website, as well as, to each other.
An important rule to remember with regards to search engine optimization, is to select a keyword phrase that is ONLY two or three words long. Studies have shown that nearly 60% of keyword phrases contain two are three words so this will allow you to achieve the highest possible results.
In order to improve your link popularity, you will want to find exchange partner sites. This will end up with your search engine rankings also improving. Find companies that would seem like they cary a product that will compliment yours very well. You can find these sites in web directories, or you can use a search engine to find sites that link your competitors' web sites.
If you want people to find your pages on the Web, then it is absolutely vital that you optimize your pages for search engines. In 2008, Google revealed it was indexing approximately one trillion unique URLs. With this amount of competition for viewers, the chance that people will choose to view your page over others is slim to none unless you put work into optimizing your site.
Sometimes focusing too much on SEO-related keywords and rules can detract from your writing quality and topic. You should start by writing for your readers. Writing a quality article should be your goal. Afterwards you can always go back and add keywords and edit it as you see fit.
When you post articles on article directories to get backlinks, keep the quality of the article you are posting foremost in your mind. The reader is not reading the article to see if there might be somebody posting a backlink in it. The reader is trying to find something out, so make sure your article actually addresses question the reader may have!
As you can see search engine optimization is easy to implement and can deliver a vast impact for website owners. It is an intuitive way of working with the tools already at your disposal and oftentimes requires very little money. This makes search engine optimization an ideal way for new start-ups to get the biggest bang for their buck!
One piece of advice that we hear in the SEO world is to include keywords into your comment tags. Instead, focus on the content that is within your site.
Be descriptive with all your links, be they video, banner, text, or graphics. No one will be interested in clicking a link that simply says "Click me." They want to know what they are getting themselves into! Using your keywords in the description can also bump you up on the search engine lists, so it is a win-win!
Make sure you're using analytics on your website. Analytics allow you to measure the traffic to your site. It'll tell you where people are located, the browser they're using, how long they spend on the site, what they visit, and how they found the site. You can use this information to figure out what's drawing people to your website and allow you to use that to increase your traffic.
If you have a Twitter account, make sure that you occasionally tweet about other products or brands, to increase your loyalty to other companies. In turn, you should receive positive feedback and potentially free advertisement as repayment for the service that you provided. This can lead to extra profit, especially if you promote large organizations.
Avoid guilt by association and check the pagerank of your outbound links on a regular basis. Just like a neighborhood can go bad, so can a website. Pagerank will tell you if the site is still considered good. If it's changed get that link off your page asap.
Create a link wheel to increase your SEO. A link wheel involves writing 10 articles about the keywords you want to associate with your links. In each article, place a link to your website and a link to one of the other articles. You then submit each of those articles to a different article directory. In this way, every article and every article directory links directly to your website, as well as, to each other.
An important rule to remember with regards to search engine optimization, is to select a keyword phrase that is ONLY two or three words long. Studies have shown that nearly 60% of keyword phrases contain two are three words so this will allow you to achieve the highest possible results.
If you want people to find your pages on the Web, then it is absolutely vital that you optimize your pages for search engines. In 2008, Google revealed it was indexing approximately one trillion unique URLs. With this amount of competition for viewers, the chance that people will choose to view your page over others is slim to none unless you put work into optimizing your site.
Sometimes focusing too much on SEO-related keywords and rules can detract from your writing quality and topic. You should start by writing for your readers. Writing a quality article should be your goal. Afterwards you can always go back and add keywords and edit it as you see fit.
When you post articles on article directories to get backlinks, keep the quality of the article you are posting foremost in your mind. The reader is not reading the article to see if there might be somebody posting a backlink in it. The reader is trying to find something out, so make sure your article actually addresses question the reader may have!
As you can see search engine optimization is easy to implement and can deliver a vast impact for website owners. It is an intuitive way of working with the tools already at your disposal and oftentimes requires very little money. This makes search engine optimization an ideal way for new start-ups to get the biggest bang for their buck!